This site gives you the keys to Online Business

Must Have Features For Your Web Site  

Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Use Keywords in Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Now I can't put all my advice onto one page, so I've put together a book which you can download for free and read and absorb the contents at your leisure.

Here are just a few of the many things you will learn:

EXACTLY How to create your online business cash machine. This is where I will reveal short cut methods of setting up a well structured, highly profitable online business in any market.

How to choose a million dollar market. This is where 99% of new marketers fail, simply because they choose the WRONG niche. I will show you exactly how to guarantee you always choose winners. (See page 9)

How to find killer keywords to use in your marketing campaigns in 12 minutes or less! You don't have to spend hours like the 'other guys do - (see page 17)

Discover the one "secret source" of exploring hidden niche markets that will crank out insane profits! This is the ONE source I use to find the hottest markets that everyone else is overlooking (see page 14)

How to make a fortune in affiliate marketing, even if you have absolutely no experience! These quick start strategies will show you exactly how you can generate your first paycheck in days! (See page 41)

Exploit free traffic generation tactics that will instantly flood your website with a surge of targeted prospects.. These are the techniques used by the Internet's most successful marketers.. (see page 45)

And Much, Much More!

Gone are the days where you spun your wheels in a pot hole that you couldn't get out of.. no longer will you ever have to sit where you are right now, confused and frustrated because you're sick of hearing about how successful everyone else is, while you can barely break even.

Finally, everything is about to change.

Grab your copy of the Newbies University guide to making money online, and within a few short hours you will be equipped and ready to start your online business, headed in the right direction.. towards profit!

Download Your Copy Of Newbies University!

To your future success,

Peter Phillips